A visionary patron, Antoine Riboud has made BSN and then his son Franck Danone a deeply singular company, a melting pot of multiple reflections or social reforms.
It was in Marseille in 1972 that Antoine Riboud, to the amazement of the employers of the time, gave a quasi-revolutionary speech that attempted to reconcile in the same project the economic and financial constraints of a company and its responsibility towards employees and the community. To move from speech to action, Antoine Riboud sets three priorities:
– Improving working conditions in factories.
– New labour organizations.
– The implementation of social planning in the companies of the BSN group.
He also decided to set up a laboratory for social innovations. In 1974, after the Lip affair that the whole of France followed with emotion and passion, the appointments of Assas were created. This club of exchanges between the bosses and the CFDT has helped to transform the social dialogue.
In 1985, BSN became the first French company to sign framework agreements with an international reach.
In 1987, Jacques Chirac was inspired by the modernization mode d’emploi report…
In 2006, Danone signed a social business company with Muhammad Yunus, Nobel Peace Prize laureate…
In 2015, the Livelihoods agreement for family farming was signed with Mars to help sustainable agriculture in Africa, Asia and Latin America.
Jérôme Tubiana plunges us into this rich and eventful history where friction, conflict and tension have often led to profound metamorphoses.
Foreword by Franck Riboud
